Who We Are
We bring a personal approach to our work, which is why our clients love us and keep coming back
Speaking
life changing ideas
Coaching
develop clarity and commitment
Workshop Design & Facilitation
forward thinking and outcome driven
Programs
passionate about growth
Our Company
Our Vision
We envision a world where everyone—regardless of leadership title or position—is inspired, empowered and equipped to lead courageously. That is when our personal lives, teams, organizations, and communities truly thrive.
Our Mission
To accelerate the practice of Courageous Personal Leadership by partnering with individuals and organizations to grow courageous, authentic, and self-aware leaders, teams, and cultures through coaching, programs, and events.
Our Philosophy
The Courageous Personal Leadership Model

The M.A.D.E. To Lead team created the Courageous Personal Leadership model to focus on critical behaviors that individuals at all levels can demonstrate to lead with more influence and impact. The Courageous Personal Leadership model consists of Four Principles: Manage your internal environment (self-awareness), Ask for what you need (leadership voice + courageous communication), Decide to take risks (decision-making + risk-taking), and Embody your personal mission, vision, and values (authenticity + purpose).
Rooted in research and real-world experiences, the Courageous Personal Leadership model is practical, applicable, and easy to integrate across positions, levels, and industries. It works in the everyday leadership moments we experience and is as effective in the bigger leadership challenges we wrestle with over time. The Four Principles are the heart of the Courageous Personal Leadership model, and serve as the foundation for our coaching, speaking and training philosophies.
Research is clear that when people are effective in demonstrating the skills represented by the Four Principles of Courageous Personal Leadership, they are more confident, creative, and productive. In addition, they make better decisions, communicate more effectively, are stronger relationship builders, take more risks, garner more active support for their ideas, and have better personal well-being.
The M.A.D.E. To Lead team defines the Four Principles of Courageous Personal Leadership as the ability to effectively Manage your internal environment, Ask for what you need, Decide to take risks, and Embody your personal mission, vision and values. These principles are the heart of the Courageous Personal Leadership model, and serve as the foundation for our coaching, speaking and training philosophies.
The Four Principles of Courageous Personal Leadership
encourage our clients to think critically and strategically about the following questions:

MANAGE YOUR INTERNAL ENVIRONMENT
Am I aware of my impact?

Am I using my voice?

DECIDE TO TAKE RISKS
Am I taking risks?

EMBODY YOUR MISSION, VISION, AND VALUES
Am I leading with purpose?
Who We Are
We bring a personal approach to our work, which is why our clients love us and keep coming back